Pinterest is more than just a platform for discovering recipes and DIY projects, it’s a powerful visual search engine that can significantly boost your online presence. Whether you’re a casual user or a business owner, choosing the right type of Pinterest account is crucial. Pinterest offers two types of accounts: Personal and Business. But what are the differences between them, and which one should you choose? In this blog, we’ll explore the features, benefits, and key differences between Pinterest Business and Personal accounts to help you make an informed decision.
What is a Pinterest Personal Account?
A Pinterest Personal account is designed for individual use. It’s perfect for those who want to explore and save ideas, create boards for personal projects, or share content with friends and family. This account type offers basic features such as creating boards, saving pins, and following other users. It’s ideal for casual users who are not looking to monetize their Pinterest activity or track detailed analytics.
However, a Personal account has its limitations. If you’re a content creator, blogger, or business owner, a Personal account might not offer the tools and insights you need to grow your brand. You won’t have access to features like Pinterest Analytics, which provides valuable data on how your pins are performing, or the ability to run ads. This makes it less suitable for anyone looking to use Pinterest as a marketing tool.
What is a Pinterest Business Account?
A Pinterest Business account, on the other hand, is tailored for professionals, marketers, and businesses looking to promote their products, services, or content. This account type comes with a host of features designed to help you build your brand and reach a broader audience. With a Business account, you get access to Pinterest Analytics, which allows you to track the performance of your pins and understand your audience better. You can also take advantage of features like Rich Pins, which automatically syncs information from your website to your pins, making them more informative and engaging.
Additionally, a Pinterest Business account enables you to run Promoted Pins Pinterest’s version of paid ads. This feature allows you to target specific audiences based on their interests, demographics, and behaviors, helping you reach potential customers more effectively. Another valuable tool is the Pinterest Tag, which lets you track conversions and optimize your campaigns. Overall, a Pinterest Business account is a powerful tool for anyone looking to leverage Pinterest for business growth and brand awareness.
If you’re new to Pinterest or need help setting up your Business account, our Pinterest Account Creation from Scratch service is here to assist you. We can help you establish a strong foundation on Pinterest, ensuring your account is optimized for business success from the start.
Key Differences Pinterest Business Account vs Personal Account
When deciding between a Pinterest Business or Personal account, it’s crucial to understand the differences that set them apart. While both allow you to create boards and save pins, the similarities end there. Below are the key features that differentiate a Pinterest Business account from a Personal account.
Access to Pinterest Analytics
One of the most significant advantages of a Pinterest Business account is the access to Pinterest Analytics. This tool provides detailed insights into your pin performance, including metrics like impressions, clicks, and saves. With Pinterest Analytics, you can track how well your content is performing, identify trends, and optimize your strategy to reach a wider audience. On the other hand, a Personal account does not offer any analytics, leaving you in the dark about how your pins are engaging your audience.
The Power of Rich Pins
Another standout feature of a Pinterest Business account is the ability to use Rich Pins. Rich Pins provide additional context to your pins by automatically pulling in information from your website. Depending on the type of Rich Pin, this can include real-time pricing, availability, or location details. This extra information makes your pins more useful and engaging, which can lead to higher click-through rates. Personal accounts do not support Rich Pins, which can limit your ability to convey important details directly on your pins.
Promoted Pins for Targeted Advertising
If you’re looking to expand your reach on Pinterest, a Business account offers access to Promoted Pins. These are Pinterest’s paid advertising options, allowing you to create targeted campaigns that appear in users’ feeds and search results just like regular pins. Promoted Pins can be targeted based on user interests, demographics, and behaviors, making them a powerful tool for reaching specific audiences and achieving business goals. In contrast, Personal accounts do not have access to Promoted Pins, limiting your ability to advertise on the platform.
Enhanced Branding and Marketing Tools
Pinterest Business accounts come with several other tools designed to enhance your branding and marketing efforts. For example, you can use the Pinterest Tag to track conversions and optimize your ad campaigns. Business accounts also allow you to claim your website, enabling you to track your content’s performance across Pinterest more effectively. These tools provide you with the data and capabilities needed to refine your Pinterest marketing strategy continuously. Personal accounts, on the other hand, are limited to basic pinning and board creation, offering none of these advanced marketing tools.
Audience Insights and Demographic Targeting
With a Pinterest Business account, you gain access to Audience Insights, a feature that helps you understand the demographics, interests, and behaviors of your followers and the people who interact with your content. This information is invaluable for tailoring your content and marketing strategies to better resonate with your target audience. Personal accounts lack these insights, making it difficult to understand who is engaging with your content and how to optimize your efforts accordingly.
Professional Appearance and Credibility
Finally, a Pinterest Business account offers a more professional appearance, which can enhance your credibility on the platform. Business accounts allow you to display your business name instead of a username, and you can choose a profile picture that represents your brand. This professional setup is crucial for businesses and influencers looking to build trust with their audience and establish a strong brand presence on Pinterest. A Personal account, while sufficient for casual use, does not offer these branding options.
How to Switch from a Pinterest Personal Account to a Business Account?
Switching from a Pinterest Personal account to a Business account is a straightforward process that can be done in a few simple steps. First, log in to your Pinterest account and click on the three dots in the top right corner of your screen. From the drop-down menu, select “Settings,” then scroll down to “Account Settings.” Here, you’ll see an option to “Convert to a Business account.” Click on this, and you’ll be prompted to provide some additional information about your business, such as your business name, website, and category.
Once you’ve filled out this information, click “Done,” and your account will be converted to a Business account. It’s important to note that converting your account won’t affect your existing pins or boards, they’ll remain intact. However, you will gain access to all the features and tools available to Business accounts, such as Pinterest Analytics, Rich Pins, and Promoted Pins. If you’re serious about using Pinterest for business purposes, making this switch is highly recommended.
Before you switch, it’s also worth considering how this change might impact your followers. While most users won’t notice the difference, you may want to inform your audience if you’re making a significant shift in how you use Pinterest, such as focusing more on business-related content. This transparency can help maintain your relationship with your followers and ensure they continue to engage with your content.
Why You Should Consider a Pinterest Business Account
There are numerous benefits to using a Pinterest Business account, especially if you’re looking to grow your brand or reach a larger audience. One of the most compelling reasons to switch to a Business account is the access to Pinterest Analytics. This tool provides detailed insights into how your pins are performing, including data on impressions, clicks, and saves. With this information, you can optimize your content strategy, identify what resonates with your audience, and ultimately drive more traffic to your website.
Another advantage of a Business account is the ability to use Rich Pins. These pins automatically pull in information from your website, making your content more informative and engaging. For example, a Rich Pin for a product can display real-time pricing and availability, while a recipe Rich Pin can include the full list of ingredients. This added context can increase user engagement and drive more clicks to your website.
Promoted Pins are another powerful feature available to Business account users. These paid ads allow you to target specific audiences based on their interests, behaviors, and demographics. By reaching the right people at the right time, Promoted Pins can help you achieve your business goals, whether that’s increasing brand awareness, driving website traffic, or boosting sales. With these tools at your disposal, a Pinterest Business account can significantly enhance your marketing efforts.
Common Misconceptions About Pinterest Business Accounts
Despite the clear advantages, there are some common misconceptions about Pinterest Business accounts that may discourage users from making the switch. One of the most prevalent myths is that Business accounts are difficult to maintain. In reality, creating and maintaining a Pinterest Business account is quite easy, especially when you understand the benefits outlined in 7 Reasons Your Business Needs Pinterest Management Services. If you need a professional, talk to us we will manage your account properly with proper SEO
Another misconception is that only large brands need a Business account. This couldn’t be further from the truth. Pinterest Business accounts are beneficial for businesses of all sizes, from small Etsy shops to large corporations. The tools and features available to Business accounts are designed to help any business grow, regardless of its size or budget. Whether you’re looking to build brand awareness, drive traffic to your website, or sell products, a Business account can help you achieve your goals.
Finally, some users believe that switching to a Business account will complicate their Pinterest experience. However, the process is simple and won’t affect your existing pins or boards. You’ll simply gain access to additional features and tools that can enhance your Pinterest strategy. If you’re serious about using Pinterest as a marketing tool, a Business account is a must-have.
If you’re unsure whether your current Pinterest account is optimized for business use, our Pinterest Audit service can provide you with insights and recommendations for improvement. We’ll analyze your account and suggest ways to enhance your Pinterest strategy, ensuring you get the most out of your Business account.
FAQs
Is a Pinterest business account free?
Yes, a Pinterest Business account is completely free to set up and use. You only pay if you choose to run paid advertising campaigns, like Promoted Pins.
What are the benefits of a business account on Pinterest?
A Pinterest Business account provides access to analytics, Rich Pins, and Promoted Pins, allowing you to track performance, enhance your content, and run targeted ad campaigns to grow your brand.
Can I change my Pinterest account from business to personal?
Yes, you can switch your Pinterest account from Business to Personal through your account settings, though you’ll lose access to business features like analytics and Rich Pins.
Should I use a personal or business Pinterest account?
If you’re using Pinterest for casual browsing and personal projects, a Personal account is sufficient. However, if you aim to grow your brand or business, a Business account is the better choice due to its advanced features and analytics.
Conclusion
Choosing between a Pinterest Personal and Business account ultimately depends on how you plan to use the platform. If you’re a casual user who enjoys saving ideas and sharing content with friends, a Personal account will suffice. However, if you’re a business owner, marketer, or content creator looking to grow your brand, reach a broader audience, and analyze your content performance, a Pinterest Business account is the way to go.
The benefits of a Business account, such as access to Pinterest Analytics, Rich Pins, and Promoted Pins, make it a powerful tool for anyone serious about using Pinterest for business purposes. Switching to a Business account is easy and can provide you with the tools you need to succeed on Pinterest.
Ready to take your Pinterest presence to the next level? Consider switching to a Business account today, and don’t hesitate to reach out for assistance with our Pinterest Account Creation from Scratch service to get started on the right foot.
